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Ella Poe Jewelry

Ella Poe Jewelry

Magical Designs Inspired by the Soul

Ella Poe JewelryElla Poe Jewelry is elegant, graceful, feminine, meaningful, and above all - magical.   Danielle Birrittella began designing jewelry in 2005, right out of college, as her first “Ella Poe” piece was a gift she made for her best friend.  Since Danielle could not afford to buy something, she decided to make a special piece and ended up falling in love with it.  She began making a dozen more and selling one-of-a-kind pieces at private trunk shows in Aspen, Austin, Chicago, Los Angeles, and New York.  Ella Poe organically grew from there and has planted its root ever since.  Ella Poe jewelry is unique because Danielle believes jewelry should be more than beauty for beauty’s sake.  For that reason, she uses the tagline “The Ritual of Adornment.  Jewelry is intrinsically meaningful.”  She never lets that belief escape her design process as it fuels all her inspiration.  When she first started creating jewelry, she was inspired by the prayer necklaces and rings she wore as a child as she was raised in a Hindu Ashram and wore those hand-strung pieces for the purpose of prayer.  Danielle branded her line Ella Poe after her mom’s last name, Poe, and her own last name, Birrittella (also where she got her nickname, Ella, while growing up). 

Growing up in Boston, Danielle came from a creative household as both her parents are entrepreneurs and her siblings are artists and musicians.  She had a lot of freedom to express herself and has been a classical singer and an actress since she was a teenager.  She studied Performance Studies and Romance Languages as an undergraduate at New York University, where she traveled quite a bit during her time there and was exposed to various cultures and histories of the world.  This experience shaped her way of seeing and taught her to look closer.  After that, Danielle pursued her Master in Fine Arts in Classical Singing and Acting at the California Institute of the Arts.   As a graduate student, she found the program incredibly interdisciplinary as she was constantly involved in collaborative projects.  Through these opportunities, she was able to learn a great deal from artists in other mediums, which deeply impacted her aesthetic. While making jewelry was initially a way for her to support her studies as she trained, she tried finding balance over time as being both a performer and designer.  She shares, “It can be a challenge, but a wonderful challenge.  I try to see most of everything in life as an opportunity for creativity - whether it is in jewelry design, or music, or relationships, or riding a bicycle.” 

Ella Poe JewelryElla Poe currently features four precious collections; Lucky Charms, Constellations, Prayers, and Relics.  From the Lucky Charms collection, the Bent Nail Pavé Diamond Pendant is an Editor’s Pick for its uniqueness and eclectic design as we have not encountered anything like it.  This necklace features an 18k bent nail hanging downwards, encrusted with pave diamonds to give it luxe appeal as it dangles loosely right off the chain.  Danielle first made this nail for a dear friend who was an incredible Swedish opera singer but quite superstitious.  The old theater tradition was that a singer could not perform unless they found a bent nail in the stage floor, a sign of good luck.  Her friend would be waiting for his entrance to search around for a vent nail, which became a problem when none could be found.  So Danielle made him one to keep around his neck as a constant and personal good luck charm. 

Ella Poe JewelryDanielle shares her favorite items from each of her collections.  From the Classics collection, she is extremely proud of the Kundalini Spiral and Diamond Ring because the spiral represents the idea of Kundalini, the spiral of energy going through the body.  Accented with a ruby at the base of one end, it represents the root chakra while the diamond at the top is associated with the crown lotus chakra, which goes out through the top of the head.  “I always try to find the balance between meaning and minimalism.  I don't want to hit people over the head with symbolism - this way the message becomes personal, a tiny held secret,” she shares.  Danielle believes that good design is a marriage between aesthetics and ideas.  And from the Relics collection, she loves the Mughal Filligree Rings because each one is custom made to order depending on each customer’s stone of choice.    

Ella Poe JewelryFrom her Constellation collection, she loves all the Constellations because they are personal, special, and quite subtle. She admits she is a ring girl and a lover of rose gold, so if she had to choose just one, it would be the Constellation Tube Ring because it is a big, heavy piece that makes a statement, while being simple and sophisticated without trying too hard.  “I can totally wear it with anything and just kind of feel like, this is awesome,” she says. Celebrities are also fond collectors of Ella Poe as Cindy Crawford has been a big fan and purchased several Constellation pieces for her best girlfriends.   Janie Bryant, the costume designer for Mad Men, purchased a necklace and then a few actresses in the cast all wanted one.  Since Mad Men is Danielle’s favorite show, that was especially fun for her.  Tennis champion, Chris Evert, owns some pieces while Paula Abdul also has a Constellation.

Danielle works alone without a design team, but does collaborate with a couple jewelers in Los Angeles who assist her with the technical aspects on a few of her designs.  She has also apprenticed under a couple of expert jewelers, whom have given her so much guidance and support.  Danielle continues to have endless respect for their mastery of the craft. Her father never trained as an artist, but took up painting a few years ago and has painted massive works of art that blew everyone away with his talent.  She recounts, “He told me that as long as he showed up, picked up the paintbrush everyday, and listened, he would know what to do next.”  For Danielle, designing jewelry is a very similar process to that as she immerses herself in the world of symbols, gems, literature, and nature rather than sit around and wait for inspiration.  “I keep my eyes open and I play with the things in front of me.  I have a lot of trust in this process and I think that helps,” she adds.  

Ella Poe JewelryHer Lucky Charms collection has a wide variety of unique and beautiful charms.  We selected the Diamond Crescent Moon Necklace as another Editor’s Pick for its graceful beauty and eternal symbolism.  The beautiful necklace features a 1.25” sleek and slim crescent moon pendant in 14kt gold with diamonds accenting its very center.  We love how the crescent moon looks feminine and delicate in rose gold, but it is also available in yellow and white gold.  Danielle has a lot of favorites from this collection, starting with being a fan of monkeys and her monkey charm holding the diamond world in his hands which she finds precious and endearing.  “This little guy holding up the world, reminds me to have a sense of humor in my life, not take myself too seriously, and remember that I am not the doer,” she adds. 

Danielle has done her share of travelling and finds India, Turkey and Greece as most influential since she is obsessed with ancient designs from those regions and its trade routes.  “I will literally go to the ancient jewelry collection in the Metropolitan Museum and spend hours looking at the cases.  I must make the security guards nervous…” Danielle jokes.  Her collection is always a work in progress as she may occasionally switch something out or add a new piece or collection.  As for the future, Danielle has big plans for Ella Poe since she is working on a couple of projects which she hopes will continue to change the way people think about jewelry.   Ella Poe is also gaining international exposure, which Danielle hopes will continue. To put it simply, as long as she gets to make jewelry and continue to sing and perform, she will be grateful.  Danielle loves ancient design, which makes it tough to narrow down a favorite jewelry designer.  But she loves Sevan for their insane rings which make her want to cry as they are so intricate, alive and truly magical designs.

Ella Poe JewelryDanielle is also a very giving and altruistic soul as she created the Ella Poe Constellations for Change program to support Women’s Rights.  Since she wanted to give back in a way that would have a direct impact, she partnered up with Razia’s Ray of Hope, a foundation dedicated to improving the lives of women and children in Afghanistan through community-based education at the Zabuli School outside of Kabul.   Danielle is personal friends with Razia who currently lives in Kabul. “She is an angel and the work she does in entirely selfless and inspiring...an absolute champion of women,” Danielle says.  Each piece sold from this collection provides a full month of tuition to a girl at the Zabuli School in Afghanistan.  To see the amazing work being done and to support them, visit raziasrayofhope.org.

When she isn’t working on jewelry or singing, Danielle loves riding her bike, hiking by the ocean, and doing yoga.  And since her family just got their Italian citizenship, she hopes to visit Italy, practice the language and just “be” once she has the free time. In sharing her thoughts with our readers, Danielle says, “Wear the things that make you feel magical.   Pay close attention to the things that find YOU in life.   So often they are not what we are looking for or expect, but can bring us our greatest joys.”  Ella Poe Jewelry is sold at The Giving Tree, owned by a mother and daughter team who have the most incredible relationships with their artists and has been a wonderful supporter of Danielle’s work.  Her collections can also be purchased at The Clay Pot, TownHome, Moondance, Charm in Washington D.C.  and the designer's website. All pieces are custom made to order and hand-made in the USA. 

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