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E.L.F. Cosmetics

Put Your Best Face Forward!

Joining the line of tried and true cosmetic lines such as Revlon, Loreal, and Maybelline, are Eyes, Lips, Face (E.L.F.) Cosmetics. Without the high end prices of Barneys New York or Saks Fifth Avenue, E.L.F. Cosmeticself brings you the very best in clean, simple makeup for only $1 each. This new line on the block was born in New York about two years ago under famous maker designer Scott Borba, creator of Hard Candy and Neutrogena for Men. The philosophy behind elf is that every woman has the power and ability to nurture their beauty from within to put their best face forward. Not only does this luxurious beauty solution line help to radiate the outer appearance by accentuating features rather than hiding them, but elf is also cruelty free against animal testing. Using only natural ingredients, elf is now the leading value priced cosmetics line that customers equate with quality.

As its name indicates, elf offers makeup mainly for eyes, lips, and face. Since elf offers such a wide and fabulous selection of colors and options, this article will mainly cover the best of the best. Almost all of their products have individual fruity or sweet scents that vary according to its hue, which makes it fun to collect in finding your personal favorites. Celebrities like Eva Longoria, Melinda Clarke, and Sara Paxton are avid fans.

In the eyes department, they carry eye shadow, eyeliners, mascara, and more. Elf also offers brushes and accessories for more defining precision, E.L.F. Cosmeticssuch as the Brow Comb and Brush and the Eyelash and Brow Wand. These clever tools help to obtain perfect brow length and shape as well as define and separate lashes for a natural look after mascara application. All brushes and products have been tested by Scott Borba to guarantee quality and finesse. But speaking of brushes, if you need a foundation brush, elf makes an excellent one that gives a smooth, pore less finish. The Brightening Eye Liner (which even comes with a cute sharpener) is made from a gel powder that allows it to glide freely without tugging or smearing to achieve definition in the eye crease. It can brighten the eyes for a natural look or also blend well to achieve a sultry, smoky stare. The Water and Mascara Duo is the answer to every woman’s quest for long, lush lashes that stay.

Besides the selection of lip-glosses, lip liners, lipsticks, and balms, my favorite is the Moisture-Care Lip Color. This amazing blend of intense moisture and long lasting color shine glides on smoothly with its sponge E.L.F. Cosmeticsapplicator and easy to use twist up bottom. The perfect compliment to this for ultimate lip protection and to seal in lip color is elf’s SPF 15 Shielding Gloss in vanilla. Its smooth glide-on applicator brush is made to moisturize and add shine that lasts for hours without uncomfortable stickiness, while keeping your lips safe from sun damage. Elf is serious about using only natural ingredients and creating SPF 15 products to protect you while feeling beautiful.

E.L.F. CosmeticsFor the face, the Shimmering Facial Whip subtly highlights to naturally draw out color from your cheeks, eyes, and lips for a natural dewy finish with a hint of color and sparkle. It gives a natural glow to brighten up any complexion without being greasy or sticky. The Natural Radiance Blusher is another winner because this blush contains skin-smoothing elements that help retexturize the skin to smoothen out imperfections with its silky applicator. For those on the go, just slide the blusher from the case for quick and easy color.

E.L.F. CosmeticsWhen you are in a rush and glance in the mirror only to see a nasty T-zone shine, do you really have time to pull out your loose powder and brush for dusting? I think not. The answer is elf professional’s Shine Eraser made with green tea extracts to smooth over sunspots or discolorations and to ultimately eliminate shine by keeping the skin matte for hours. These micro-sebum absorbing sheets draw the oil from your pores as you simply blot your forehead, nose, and chin.

Besides just eyes, lips, and face, elf also has their own line of nail polish in a cascade of complimentary colors and tints. Their Color Protection Nail Lacquer is designed with color-lock and chip resistant formulas to prevent nail yellowing and uphold that glossy shine. These quick drying lacquers looks pretty enough to have one for every day of the week. For such an unbeatable price, why not try all shades?

So instead of stopping by Sephora and emptying your wallet, do yourself a favor and visit, where everything is only a buck!


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