First Aid Beauty
An Absolutely FAB-ulous Luxury Skincare Sensitive Skin
In 2009, beauty industry veteran, Lilli Gordon, launched First Aid Beauty (a.k.a. “FAB”). Having sensitive skin herself, Lilli created First Aid Beauty to provide highly effective yet luxurious products that treat everyday beauty and skincare challenges. First Aid Beauty is unique from other skincare lines because their products blend serious therapeutic action with luxurious textures, so individuals with tough skin conditions can find products specifically created for them rather than settling for general skincare creams that are too greasy or drying. All First Aid Beauty products are free of harsh chemicals and known allergens, including parabens, phthalates, alcohol, fragrances and artificial dyes. “The result is true first aid beauty and a collection of products that may be used safely by even the most sensitive skin types,” Lilli says. Since trust is the cornerstone of their brand, each and every ingredient that goes into a FAB product is rigorously researched and supervised by Dr. Robert Buka, a board-certified dermatologist. As Chief Science Officer, he ensures that blending the best of science and nature results in products that are as safe as they are effective.
Lilli graduated from Bowdoin and later University of Chicago with an M.B.A. When Lilli shopped for beauty products in department and specialty stores, she noticed there was a gap in the marketplace for prestige solutions for sensitive and challenged skin. Products that worked felt like medicine or smelled great but made her sensitive skin irritated. She wanted individuals with difficult skin conditions to no longer settle in sacrificing for luxury and beauty or tolerate greasy creams and bland formulas. Lilli was inspired to launch a line that addressed daily skincare basics in addition to offering intense therapy and emergency care for serious skin problems, such as atopic dermatitis, facial redness, irritated, reactive skin and acne. Just like we need our daily vitamins, our skin needs its dose of sculpting, firming, and hydration to combat free radicals. First Aid Beauty is extremely excited about two new launches for 2012, the Uplifting Serum and Ultra Repair Concentrate. A serum is an essential for every woman because it works on your skin during the day and throughout the night. The Uplifting Serum is a face and neck roller with Bio Marine extracts that provide firming, sculpting and smoothing. Its skin firming polymers delivers instant sculpting while advanced peptides, antioxidants and emollients smooth the skin. The micro algae in this serum delivers some of the most potent antioxidants available. Delivered through a unique roller ball that stimulates the skin with its “no touch” application, it maximizes the efficacy of the polymers. We love that it is ideal for all skin types and easy to use by rolling back and forth over face, neck, and forehead.
While every brand touts its own moisturizer as fabulous, they do not provide SPF protection which is vital to protecting the skin and its cells. Even if they do offer SPF protection, it is often inadequate because most products fail to filter both UVA and UVB rays. First Aid Beauty’s 5-in-1 Cream with SPF 30 is our Editor’s Pick because it is the best product out there that filters harmful rays to protect against further photoaging while nourishing the skin without leaving a heavy, greasy sunscreen feel. This ultimate multi-tasking face cream is the ideal all purpose anti-aging moisturizer for combination, normal or oily skin as it protects natural collagen, brightens and reduces skin discoloration and soothes irritated skin. We love the formula because the cream is lightweight and fragrance free so your skin feels and smells natural afterwards. You will quickly see the difference in your skin after using this as it does not leave an oily shine from grease, and unflattering medicinal smell or cause breakouts. The ideal counterpart for the evening or days when you are not in the sun is the 5-in-1 Restore Cream, an intense, multi-action moisturizer formulated to help prevent and combat signs of aging while nourishing and protecting the skin. Providing deep hydration and combating aging with a cocktail of age-defying active ingredients, this cream is meant to bring about more youthful looking skin. The sunflower oil provides the skin with a natural barrier protection against bacteria and irritants, while other key ingredients prevent and reduce wrinkles and fade hyperpigmentation. Apply a generous amount over face once or twice daily and this cream will help with correcting uneven skin tone and improving radiance while soothing and moisturizing.
First Aid Beauty has been featured in top fashion and beauty magazines including Marie Claire, Health, Brides, Real Simple, Good Housekeeping, Lucky, People, Martha Stewart Living, and more. Their products are ideal for sensitive skin because if an ingredient fails to deliver superior results, it does not belong in the bottle since everything is allergy-tested. Many popular skincare lines use various fragrances, dyes, and botanicals that are potential allergens for the skin’s immune system. The result is itchy, red skin when the body's immune system attempts to target these antigens. Also, because their products are fragrance-free, they are particularly well suited for men who want to avoid scents. Products are also safe enough for children since formulas were designed by a dermatologist. First Aid Beauty does not test on animals.
Another Editor’s Pick are the Facial Radiance Pads, which are easy to use and good for your skin as they improve skin clarity, reduce visible pores and diminish the appearance of fine lines. Containing just the right amount of lactic and glycolic acids safe enough for daily use, the acids exfoliate and condition the skin. The cucumber and Indian gooseberry tones the skin while lemon peel leaves the skin bright and glowing. The antioxidant booster comprised of licorice root leaves, feverfew and white tea combats free radicals. Each jar contains 60 pads, which can be used in the morning and/or evening, after cleansing. For the eyes, 5-in-1 Eye Cream is great for smoothing, firming, brightening and nourishing the skin while giving off a light glow to the undereye area. An elegant cream that addresses the common signs of aging in the orbital eye area, its key ingredients helps to prevent and visibly reduce wrinkles, soothe and calm irritated skin, moisturize, soften, and brighten and reduce skin discoloration. Best for use in the morning and evening, this product is a must for every woman to combat the inevitable wrinkles that come with age.
Lilli shares some of her favorite First Aid Beauty items, starting with the core items in the collection. The Face Cleanser is the ultimate cleanser, perfect for any skin type, day or night as the airy cream gently cleanses to reveal radiant, healthy skin. No need to juggle multiple cleansers to fit your every need since this cleanser brightens skin and is great every morning to give skin a healthy kick-start. In the evening, this is great to remove surface oil, make-up and dirt after a long day to ensure pristine pores before your head hits the pillow. Her next favorite is the Detox Eye Roller, which no girl should ever be without since working long hours and late nights can cause unattractive dark circles. Simply roll back and forth over tired eyes, a few times a day, as the roller ball distributes lymphatic build-up underneath the eyes helping skin appear less baggy. The caffeine helps to constrict fine blood vessels, making dark circles appear less prominent. Lastly, Lilli goes for full body moisturization with an amazing cream that hydrates dry, parched skin for the face, elbows, knees, and anything else. The Ultra Repair Cream is an essential as its intense therapy contains colloidal oatmeal and ceramides for immediate relief and visible improvement for distressed skin. This cream is great for eczema sufferers because it relieves minor irritation and itching from eczema and other skin conditions.
This ultra-luxe line offers all the benefits in a doctor-prescribed brand, but made for sensitive skin to keep it healthy and looking great. Equipping you with exceptional formulas that are meant to be used on a daily basis, FAB is absolutely FAB-ulous. First Aid Beauty is available at QVC, Sephora and firstaidbeauty.com