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Pediped Footwear

Pediped Footwear

Healthy Foot Development with Stylish Shoes, One Step at a Time

Pediped FootwearAngela Edgeworth, President and Co-Founder of Pediped Footwear, was inspired to launch a line of children’s shoes after her first daughter, Caroline, was born.   “I wanted a shoe that was comfortable and stylish, and most importantly, healthy for my daughter’s feet,” Angela says.  After extensive research, she discovered that doctors recommended barefoot walking or soft leather sole shoes, but these choices for infants and toddlers were limited.  That is when Angela and her husband, Brian, decided to create the Originals line, which would be “the next best thing to bare feet.”  Based in Henderson, Nevada, they launched Pediped Footwear in 2004.  Exceptional quality, unsurpassed comfort and distinctive styling have made the award winning company the fastest-growing children's footwear brand in the United States.  Pediped has received numerous awards for their design excellence and best footwear product and received the American Podiatric Medical Association Seal of Acceptance for the promotion of healthy foot development.  Preeminent orthopedic medical professionals, Dr. Mininder S. Kocher and Dr. Thomas W. Vorderer, deem Pediped shoes an excellent choice for parents who want their children’s feet to develop naturally and healthily.

Angela graduated from the University of Western Ontario in Canada and named her line Pediped because a pediatrician friend of hers came up with the name while her daughter was wear-testing the shoes.  Since “pedi” is for pediatrician, she combined that with “ped” which is Latin for foot.  Angela and Brian, along with the company’s co-owner and COO, Rudy Glocker, established The Pediped Foundation in 2010 to support children in need.  Since 2005, they have given nearly $1 million in product and monetary support to those less fortunate.  Pediped footwear features three distinct lines, Originals®, Grip ‘n’ Go™ and Flex® with over 120 designs for boys and girls, each created to suit the needs of each child’s stage in walking.  The three lines, Originals® (soft-soled shoes for newborns to age 2), Grip ‘n’ Go™ (thin rubber-soled shoes for children ages 9 months to 3 years) and Flex® (rubber-soled shoes for children 1 to 8 years) are available in EU sizes ranging from 17 to 33.  Pediped is unique from other children’s footwear lines because their commitment to comfort, quality and healthy foot development sets them apart.  Angela adds, “We won’t make a great looking shoe if it isn’t comfortable and good for children’s feet.  We have performed extensive research and testing to develop the latest technologies in children’s footwear.”  Their innovative features like the Flex Fit System, Memory Foam Technology, and Machine Washable Technology ensure comfort and support for little feet.

Pediped FootwearWhen it comes to style, Pediped is known for stylish shoes that are the perfect combination of timelessness and trend.  Most of their designs feature clean, modern colors, with a nod to the classics, and an element of surprise – making it the fundamental principles of the Pediped design philosophy.  The line that started it all, Originals is known for their soft-soled shoes that mimic barefoot walking.  Perfect for beginning walkers, the secret is the Originals leather soles for ultimate Pediped Footwearflexibility and lasting quality as the high-quality, non-toxic leather allows little toes to move, grip and feel the floor.  The Betty in hot pink is a cute and versatile shoe for your adventurous tot.  This classic is sweet and simple with its three dimensional bow and scalloped edges for that feminine touch.  All leather upper and lining and leather sole, the Velcro straps keep the shoe perfectly in place to avoid slippage and accidents.  Made with a more slip resistant sole, the new sole has a slip resistant diamond tread.  Available in more styles and a wide variety of colors, these are a must for every baby as it is stylish yet functional.  The Originals collection is priced at $33, and is available for newborns to age 2.  

Pediped FootwearFor active toddlers that are transitioning to walking with a more confident stride, the Grip ‘n’ Go footwear collection is especially made for them.  With all the benefits of Originals, this line contains the special G2 Technology, which includes a soft rubber sole, rounded edges that mimic the natural shape of a child’s foot, heel stability, and a soft toe box that allows toes to curl and grip the floor.  For your little princess, the Sabrina shoe is Pediped Footwearsweet and girly yet so comfortable for hours of walking! A classic Mary Jane style in pink features tiny three-dimensional flowers across the toe.  Sabrina has all leather upper and lining with an all natural rubber sole.  The Mary Jane Velcro strap makes for quick and easy slip on and off.  The Grip ‘n’ Go collection has over 15 new styles, including metallic sandals, classic Mary Janes and athletic styles, retailing for $47 and is available for children 9 months to 3 years in age.  Pediped launches new styles twice a year as their Fall/Winter collection debuts in late summer and the Spring/Summer collection launches in late winter.

Pediped FootwearThe third category of Pediped footwear is Flex, the ultimate shoe for confident walkers who have developed a solid, natural stride.  The Flex Fit System allows children to adjust the fit of their shoes and prolong the length of wear as approved by the American Podiatric Medical Association for promoting healthy foot development.  One of their most popular lace-free sneakers, the Jones is a sport style with a casual twist, made with an all natural rubber sole and Velcro straps that stay securely in place Pediped Footwearwithout the hassle of laces.  The suede upper is a girly pink with fun colorful stripes across the top and down the sides.   Another popular and easy to slip-on shoe for toddlers is this colorful number, both durable and stylish.  The Dakota offers a Mary Jane style sneaker shoe with toe caps and Velcro straps for easy on and off and maximum comfort.  With a cushioned arch support and a soft, flexible rubber sole, Dakota is the perfect choice for confident walkers. Offering over 60 styles in jewel tones, metallics and bright colors, Flex styles range in price from $39-$60 and are available for children 1 to 9 years in age. 

In addition to shoes, Pediped offers a great collection of tights and socks ($5-$40), hair clips ($8), and sterling silver shoe pendant necklaces ($95).  Their Pima Cotton Tights come in a pretty array of colors like white, black, navy blue, hot pink, soft pink and more.  Made of Pima cotton and Lycra, these footed tights look great while offering superb fit and medium weight from the Lycra.  The Pima cotton is a superior cotton with longer thread length woven into a softer, denser fabric and is light to wear, while providing superior warmth.  We also highly recommend the Pima Cotton Capri, which comes with or without a ruffle edge trim for an added girly touch.  The high quality cotton does not wear out quickly and always looks great while keeping little legs warm.  Even among Hollywood celebrity parents, Pediped footwear has been spotted on the children of many celebrities, including Charlize Theron, Sarah Michelle Gellar, Jennifer Garner, Halle Berry, Jessica Alba, Heidi Klum, Milla Jovovich, Laila Ali, Molly Ringwald, Jenna Elfman and many more. 

Pediped FootwearPediped footwear is sold in over 3000 stores in the U.S. and 40 countries worldwide, including Olly Shoes, Pump Station, Fred Segal and online retailers like diapers.com and zappos.com.  As a commitment to their customers, Pediped is always trying to combine fashion and comfort.  In closing, Angela shares, “I enjoy the process, the creation part of design and stepping outside the box when it comes to design and comfort.  I believe in forging our own path and having a strong connection to our customers.”  As her children get older, she becomes inspired to create better and broader products to continually try and satisfy the needs of their customers and exceed their expectations, every step of the way.

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