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Storksak

Storksak

The Ultimate Parentbag Delivering Functionality and Fashionability

StorksakAny parent will tell you that a parentbag is not just any bag, but one that should include carefully thought out components and compartments for both the parent and child.  Luckily, the British company, Storksak, founded by Suzi Bergman and Melanie Marshall, was already ahead of the game when they launched their line in the United Kingdom in 2003.  Keeping in mind the daily necessities and needs of both parent and child, Storksak delivers effortlessly chic, stylish and superbly functional parentbags.  The goal behind Storksak is creating bags that share a unique signature and style.  Storksak differs from other parentbags on the market because its designers focus on making beautiful handbags and daily bags that are equipped with features that make them perfect for parents.  Melanie says, “Each season we aspire to introduce new innovative, trend-forward designs which adhere to our quality standards and complement our existing collection.” 

Three years later, Storksak launched their line in the United States in 2006 and has since been selling off shelves and websites faster than red velvet cupcakes.  Melanie’s husband, Jaime, helped her come up Storksakwith the company name, Storksak, as she wanted a name relevant to the product with a good ring to it.  Melanie was inspired to start designing the ideal parentbag after having her first child and realizing that there was nothing on the market that would allow her to carry everything she needed for the baby while also providing space for her own personal items. She always ended up using two bags and inevitably losing her keys or leaving crucial items in one of her bags.  After that experience, she wanted to design a “one-stop” bag for parents.  Storksak has a dedicated list of celebrity fans including Angelina Jolie, Brad Pitt, Jessica Alba, Pete Wentz, Ashlee Simpson-Wentz, Rachel Griffiths, Gretchen Mol, Toni Collette, Jenna Elfman, Tori Spelling, Elisabeth Hasselbeck, and Rebecca Gayheart. 
  
Melanie was once the sole creator, but thankfully now has a fabulously talented team comprised of Morven Mulgrew, Alison Dunlop and Tania Chong, as many of their ideas and designs are evident in the collection.   She studied Fine Art and Fashion/Textiles at the London College of Fashion. Her creativity has always been a part of her as she continuously enjoys making things and improving products that she finds.  “Creativity really is a state of mind. My willingness to keep my mind open and my desire to learn affects all areas of my life,” she shares.  Although she was headed towards a career in fine art, she discovered she was better suited for designing as she worked in the fashion industry for years before she and Suzi officially launched the company. 

StorksakOne of the hottest bags featured in fashion and parent magazines everywhere was the Emily in Pewter.  The first edition of this metallic pewter bag was sold out instantly as it was a “must-have” for mothers everywhere.  Now, their second edition is the Emily in Pewter Twill, which displays the same shade of lovely metallic Pewter over a more durable cotton twill fabric.  As an Editor’s Pick, we adore the subtle shimmer of the pewter which adds to the personality of this bag, making it as fashionable as a handbag with its chic and fresh appeal.  Aside from its aesthetic appeal, the Emily is superbly functional with an adjustable shoulder strap to accommodate each individual and dual side zip thermo-insulated bottle pockets that keep fluids warm or cool for up to four hours.  The Emily also comes with a padded changing mat, detachable inner make-up bag, cell phone pocket, and multiple inner pockets to store all baby's necessities.  If any spills or dirt occurs, the lining can be cleaned simply by wiping.  We love it for the simple fact that it can be worn over the body as a messenger bag, keeping parents hands free to carry or handle other things, while also looking very chic and young. 

StorksakStorksak is proud of their products, as they have tried to design a variety of bags in different styles and price points over the years.  The Elizabeth Leather Bag is a customer favorite with its stylish but classic silhouette that comes in a variety of colors.  Its design is clean and relatively simple as it comes in an attractive durable leather or an elegant hand-quilted leather that is perfect for fashionable parents who want a truly functional and reliable bag that can keep up with their busy lifestyle.  For Fall 2010, one of Melanie’s favorite designs is the new Tania.  The style is very roomy with a modern design and made from a durable but lightweight fabric.  These advantages make Tania not only a great baby bag, but also perfect as a daily bag to carry work and personal items as well. 

When asked how Melanie comes up with ideas for her designs, she finds it hard to pinpoint exactly where her ideas come from, but does admit she is inspired by so many things around her, from colors, materials, and architecture to nature, art, and music.  “I love fabrics that look good and are also durable.  Finding materials that have an interesting surface, print or texture are my favorite—it is often from there that a design or idea comes to life,” she exclaims.  Since Melanie is originally from the U.K., she was very inspired by the United States and its wide variety of styles and cross-cultural influences on fashion.  Additionally, she is also influenced by the tremendous design culture of Denmark, Norway and Sweden.  Melanie takes a great deal of inspiration from their high quality, thoughtfully designed products during her regular visits there. We asked Melanie which fashion designers have inspired her, and while there were simply too many to name, she loves classics like Prada and Chanel but also adores contemporary print designers and artists.

StorksakWe also selected the Gigi as an Editor's Pick for its fashionable appeal and function as a shoulder parentbag. Featured here in chocolate, this mid-sized tote is spacious enough to carry all your child's needs as well as a laptop, making it ideal for the working parent.  The top zipped closure makes a world of difference in avoiding accidental spills or losing belongings that can often happen with a magnetic clasp or open bag. The design is utterly modern and simplistically stylish as the Storksakbag is made from durable high quality nylon satin and trimmed with beautiful leather. The matching leather shoulder straps are adjustable in two lengths to suit each invididual.  Like other Storksak bags, the Gigi includes a removable thermo-insulated bottle holder that keeps fluids warm or cool for up to four hours, a micro-fiber padded changing mat, key-ring clip, and individual compartments for nappies, mobile phones and purses. What is great about the Gigi is that its wipe-clean compartments are designed to pop-out, allowing for extra room to carry larger items. A celebrity favorite as well since Angeline Jolie totes her Gigi on numerous occasions.  The Gigi is also available in Black, Sand, and their new gray slate hue, Glimmer.

StorksakMany of their staple styles remain in the collection but they often introduce several new designs and colors of existing styles twice a year.  In the coming years, Melanie plans to continue striving to break the mold and keep creating the most stylish and functional parent bags while incorporating and reflecting the changing needs and various styles of their customers.  Storksak is sold at Neiman Marcus, Saks Fifth Avenue, Nordstrom, A Pea in the Pod, Destination Maternity, Nordstrom, and many other boutiques nationwide.

On a personal note, Melanie shares that she started Storksak because there was something lacking in the baby bag market but also to be able to spend time with her family, drive her kids to school, and help them with homework.  She graciously says, “I am so grateful to be doing something I love while providing a product that helps parents stay organized.”    She thanks all the supporters and readers for their interest in Storksak and always welcomes feedback on the brand or recommendations on how they can make the buying experience better.  Feel free to email Storksak at info@storksak.com with ideas or comments.  Melanie sincerely says, “If you aren’t already a customer we look forward to working with you in the future.  For those loyal customers who already support the brand, thank you.

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